Ladies, I have been witness to muted lips for far too long.  In order to build your confidence in bolder lip colors, I suggest you take baby steps and find a color two shades darker than you are wearing currently.

For women full of confidence, I suggest reds.  In choosing the right shade of red, you definitely have to experiment with what works best for your skin tone, lip size, as well as face shape.  That means trying on various shades and tones of red until you have discovered your ideal color.  Simply scanning the drug store cosmetics counter does not work to your advantage here.  With that said, here are a few helpful guidelines to keep in mind when beginning your search.

Fair skin types should go with reds containing blue undertones.  Olive skin types can wear warm tones; with brown, gold, or copper tones.  Darker skin types can wear fuchsia reds, or deep reds similar to a black cherry.  

Whatever you choose, wear it with confidence.

"Beauty, to me, is about being comfortable in your own skin.  That or a kick-ass red lipstick." - Gwyneth Paltrow